Located in SEZ, the project brief was to design 2 towers as a local landmark with mixed use commercial comprising of retail spaces, restaurants, office spaces, grand lobby, a social hub etc.
for leasing.
The concept was to design a building that would truly represent the upcoming brand B.L.U.E.
which stands for Beauty, Longevity, Utility and Efficiency.
The challenge was to design a form that not only uniquely represented the brand but also a form that had a strong image or a recall value which the people could carry back with them enabling it to turn into a local magnet or landmark.
The idea was inspired form a rough cut blue diamond which keeps revealing its value with every cut.
The smart building skin was also designed to ensure minimum heat exposure and therefore low running cost.
Client: B.L.U.E.
Location : Hinjewadi Phase III, Pune.
Brief : Business Center
Plot area : 60,000 sq. ft.
Built up area : 3,60,000 sq. ft.
Project cost : 90 crores.
Year of completion : Proposal
